
Bendix is an Australian brake brand, made in Australia since 1955. Its maker, FMP Group, is the country’s largest manufacturer of automotive friction materials, producing disc brake pads at its plant in Ballarat, Victoria, and the Bendix range covers pads, rotors and shoes for everything from passenger cars and 4WDs to trucks and motorbikes. It’s sold through installers and retailers across Australia and New Zealand, and the brand backs Bendix Racing in Supercars.
Bendix came to us to build excitement ahead of an upcoming race, teasing the new driver and car they’d be lining up with on the grid.
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