City Gym has been on Crown Street in Darlinghurst, Sydney, since 1978, and is known as Australia’s most iconic and inclusive gym. It became a home for the LGBTQI+ community from its early years, and its Mardi Gras floats were a yearly fixture. Owner Billy Kokkinis started there at 15, bought it in 2017 and gave it a $2 million refurbishment the following year. Members train across more than 150 pieces of weights equipment, a functional training studio, a cardio theatre and a mind and body space. Classes run from HIIT, boxing and cycling to Reformer Pilates and yoga, and an eatery serves macro-balanced meals and shakes. It brings weightlifters, yogis and class regulars together under one roof.
City Gym came to us because its marketing wasn’t cutting through. Its ads led with discounts, and many people nearby had no idea what was inside, from its three storeys and wellness classes to its 24/7 staffed access. They wanted to reach people who didn’t yet know City Gym, show them the gym as it really is, and turn that interest into a steady flow of new members who stay.
AI answers can be wrong. For anything important, call 1300 174 007.
